Glowing TripAdvisor write-ups – from just £3

Credits: The Times
By: Chris Haslam

“The site comes under attack again as it is revealed several writers for hire post positive comments for cash.”

“That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and, after just 30 reviews and two months, became top property in a list of more than 1,250. Of those 30 reviews, 24 were from unknown, one-time posters. It shows exactly how easy it is to manipulate TripAdvisor. Their so-called ‘effective diligence and filtering’ simply doesn’t exist.”

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