Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex.

Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site, is intended to provide consumers with information on which sites are most reliable as a time of growing concern about review fraud.

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