Credits: Pinsent Masons, Out-Law.com

“KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make misleading claims and for those claims not to be supported by evidence.”

Above excerpt and full article on Out-Law.com